Mobile Marketing ... ready for launch ... maybe?

Is mobile marketing poised to take-off?:

There's an interesting article on Mobile Marketing by David Fuller at Commpiled.com. Despite the problems of the industry, he claims, 2005 is poised to be the year that Mobile Marketing finally takes off. This is backed by Gartner - but don't forget they want to sell reports and saying it won't take off, won't sell any.