frontline: the persuaders

Frontline's the persuaders is now online. You can stream the entire show, or by segments:

1 | A High Concept Campaign - profile of the brand called 'Song' part one
2 | Emotional Branding - profile of the brand called 'Song' part two
3 | “The Times They are A-Changin’” - the trend of seemlessly integrated product placements
4 | The Science of Selling - how consumer research influences marketing
5 | Give Us What We Want - the artful language of political persuasion
6 | The Narrowcasting Future - using lifestyle segmentation data to better tailor marketing messages

Watch it now!