Cyborg Consumer?

Here's new new lingo for CB texts:
The cyborg consumer, Giesler said, is one that uses several different technologies -- from cell phones to Viagra -- and is highly connected, technically and socially.
Hmm ... do I sense a flavour of "Star Trek: The Next Gen"? Jeez, what's new here? Shibutani made a similar point 50 years ago.

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