11/01/2004

Young (Democratic) Cell Phone Users Prefer Bush

In a surprise result, C|Net spins Democratic pollster Zogby as follows :
The young cell phone crowd backs Kerry for president, according to a novel poll taken exclusively over mobile phones.
Digging deeper C|Net reports
Among 18- to 29-year-old likely voters, 55 percent favored Democratic candidate John Kerry, while 40 percent preferred incumbent George Bush, according to the study, conducted by polling firm Zogby International and nonprofit group Rock the Vote.
That is an interesting spin. The real story is that 40% of this presumably democraticlly inclined sample plans to vote for Bush.

In other news, Zogby has demonstrated that SMS may be a way to collect opinion data from the increasing proportion of the U.S. population (currently at 7%) that has cut the wire and gone wireless.

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