11/26/2004

Digital Music Diffusion ... The CD will be with us for a while linger

The Register reports
But still a healthy sum to share among the likes of Apple's iTunes, Napster, Virgin Digital, Wal-Mart, Tesco and co., surely? Well, not quite. That figure represents not only sales of digital downloads and subscription revenue, but CDs purchased from Amazon and co.
Digital downloads will account for half of the total - $3.1bn.
That amounts to 7.7 per cent of total music sales, leaving CD, DVD and their successor physical formats taking 92.3 per cent of the market.
Those figures look to a market five years off. Closer to today - next year, in fact - sales of digital downloads will total $422.7m, more than double the $179.5m that will be spent this year, IMG reckons. Subscription revenue in 2004 will total $103.7m, the researcher estimates, rising to $191.7m next year. For the two methods of delivery, those figures represent growth of 135.5 per cent and 84.9 per cent, so clearly IMG believes that punters will increasingly prefer one-off downloads over tethered subscription packages.

The numbers cited in this article strike me as overly pessimistic toward digital downloading. Given that digital photography gained traction in the marketplace quicker than Kodak and other photo giants expected, I anticipate digital music will follow a similarly rapid ascent.

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