NEW YORK, Nov 26 (Reuters) - More U.S. 'Black Friday' shoppers were turning to the Internet for discounts this year to avoid long lines and crowded parking lots as the holiday shopping season got underway after Thanksgiving.
Online retailers reported steady or surging traffic on Friday and with the strong start were poised to grow sales by 20 or 30 percent this season compared with a year ago.
Yep, the Web is now a full-fledged alternative channel. Retailers ignore it at their peril.
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