LBM is Here ... in your ...

Here are some interesting developments in location based marketing (LBM):
“Seeker Wireless have developed capabilities that use existing GSM, CDMA and 3G handsets to enable the location of a mobile subscriber to be made available as an opt-in, permission based service to help drive the adoption of mobile marketing and mobile content offerings”, said Dr. Drane.

Oh, the fun one could have with LBM ... to say nothing of the potential for creating all sorts of location-based value offerings.

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