LBM is Here ... well ... in Japan

Amazon.com launches cell based LBM in Japan

While Amazon has been indirectly skirmishing with traditional retailers since they started, their new move in Japan is tantamount to a direct declaration of war.

Their "Amazon Scan Search" product allows users to download a free application onto their camera-enabled mobile phone. This allows them to scan barcodes of ordinary products and then search Amazon.co.jp for it.

Not only does this allow them to make an instant price comparison, but they can decide to purchase the product instantly, from Amazon via their phone.

Hat tip: Smart Mobs. See also this article.