94% of educators agree that video directly contributes to improvement in student performance

 So touts the eCampusNews: 

A new survey predicts that video in education will continue to grow, as a majority of educators say they believe video content is more engaging and effective than text-based content.

Yep, as a record number of courses went online or hybrid due to campus residency restrictions, faculty use of video in their courses escalated. Yep. And, anecdotally, students appreciate the ability to control the speed of video content and the ability to revisit video content as they wish. (Whether students engage video content in the first place, is a whole different matter). There is evidence that video course content positively impacts course completion rates. A key question faculty ponder: how to best leverage video as a pedagogical tool.   

However, the skeptic in me wonders if a study conducted by a company that provides video solutions  provides the guidance faculty seek.