Cereal: The Last Franchising Frontier?

Some shit is just too wierd to make up. Consider Cereality, a "Cereal Bar and Cafe." Here's their speil:

Familiar. Yet never seen before.

When you walk up to a Cereality, something immediately feels familiar. That's because we serve dozens of brand-name cereals (both hot and cold), just waiting to be combined.

And ordering at Cereality is easy. Pick two cereals and a topping. Be creative. We'll mix it up, and then you add as much milk as you like.

Um ... yeah. And their first store is in the union at one of my former employers (Arizona State University). Go figure.