The Amazon Kindle Pricing Myth

The Financial Times perpetuates the myth that Amazon.com charges "$9.99 for all its e-books in the US." Yes, Amazon does charge $9.99 for many books. Yet, there are many books for which Amazon charges less than $9.99 and many books for which Amazon charges more than $9.99.  The Kindle edition of Christensen's excellent The Innovator's Prescription, sells for $17.40, for example.  Myth. Busted.